Jaguar launched the new XE with spectacular effect on London’s Southbank, culminating in a secret show on the River Thames by artist Emeli Sandé. I was commissioned to work on specific scenes of the 4 minutes lasting show.

Brief
The task was to transform the 260m wide, 7 story, London County Hall into a wonderfully vibrant and graphic backdrop to the performance.

Approach
I worked closely with ATYP creative directors from Brighton in order to refine my parts and let them blend into whole project.